Are Cadillacs considered luxury?
Cadillac is an automobile brand that creates and designs high-end and luxury vehicles. Cadillac established itself as America's top luxury carmaker in the early 1900s as it was at the forefront in technological advances.
Their decline began when they stopped making high-quality cars. They slowly began to lose their share of the American market and had to watch as their rivals left them in the dust. To this day Cadillac still hasn't been able to recapture its former glory, but over the last decade, their sales have improved.
Over the years, Cadillac has made a name for itself as a leading producer of high-quality luxury cars that are just as refined and elegant as they are sporty and fun to drive.
When comparing Cadillac vs. Mercedes overall, we find that Mercedes cars are, without a doubt, the better luxury brand. Between their plusher interior, ride quality, and prestige, they have the clear advantage over Cadillac in all but one category—maintenance and repairs.
Top 10 Most Considered Luxury Brands:
BMW 21% Cadillac 18%
Today, people still long to drive a status symbol to show their success, not only in America but around the world. The only difference is that Cadillac has been replaced by Mercedes-Benz as the status symbol of American success. Some may say that “status” never mattered in America (or the world for that matter).
New research from the Marketer's Guide to African-American Millennials shows they have a major preference for Cadillac compared to other demographics in the same age group. The study showed they are 57 percent more likely to drive a Cadillac compared to races that compose the millennial generation.
"Gee our old LaSalle ran great . . . those were the days," croaked TV's Archie and Edith Bunker every week at the beginning of the top-ranked sitcom "All in the Family." For LaSalle, those days lasted a mere 13 years, from 1927 until the brand' s demise in 1940.
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Model | CT5 |
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2022 | Add CT5-V Blackwing |
2023 | Refresh |
2024 | MY changeover, minor changes |
Luxury Cars: Cadillac, Lexus
Those who drive luxury cars are—no surprise—status seekers; they also are more apt to drive long distances. Men and older or retired people are more likely to drive luxury cars. In particular, luxury car drivers are over-represented among highly-educated and higher-income people.
Who is the target market for Cadillac?
Segmentation, Targeting, and Positioning
The main target audience of Cadillac is affluent millennials, people in their late 20s and early 30s who have adequate memory of Cadillac's fall, rise and near-rise again.
Cadillac's models are considered America's leading luxury cars and Cadillac has, since its early years (as the first U.S. manufacturer to win the Dewar Trophy), produced precisely engineered vehicles wrapped in a luxurious luster. Start your car shopping research for a Cadillac below or browse Cadillac deals.

In general, Lexus has been known for better comfort, legroom, and headroom in comparison to Cadillac. However, Lexus also tends to have higher prices than Cadillac with similar models. Some people might find that sacrificing a bit of comfort for thousands of dollars in savings is worth it.
So, who comes out on top? According to real-life drivers and experts alike, a Lincoln vehicle is the more reliable and overall better choice than a Cadillac.
Cadillac revolutionized the auto industry when it introduced electrical systems, created interchangeable parts, developed three engines (including the V8) and led the way in technological advancement.
Cadillac ranked above average in the 2022 J.D. Power U.S. Vehicle Dependability Study, outperforming several of its direct rivals, including Lincoln, BMW, Infinity, Mercedes-Benz and Volvo.
What is the number 1 luxury car brand in the world? Mercedes-Benz is the number one luxury car brand in the world by popularity. It is also the most valuable luxury car brand and number one in terms of vehicles sold in 2022.
The Cadillac brand cemented itself as a central part of American car culture over a century ago because if its lavish offerings. Currently speaking, Cadillacs may not be the top-selling models they once were, but the brand is still highly regarded.
- 10 BMW M3 E36.
- 9 Porsche 944.
- 8 Chevrolet Corvette C3.
- 7 Lotus Esprit.
- 6 Alfa Romeo Spider.
- 5 Maserati Biturbo.
- 4 2003 Maserati Quattroporte.
- 3 BMW Z3.
As a reminder, the class action lawsuit encompasses the following vehicles: 2013-2017 Cadillac ATS. 2013-2017 Cadillac SRX. 2013-2017 Cadillac XTS.
Do Cadillacs keep their value?
Cadillac value retention ratings vary considerably, depending on what time period you're reviewing. Within the 13 luxury brands which we review, Cadillac does better in the shorter time frame, but trails off with a longer holding period.
Cadillac sales in the United States increased 50 percent to 33,672 units during the third quarter of 2022. During the first nine months of the 2022 calendar year, U.S. Cadillac sales decreased 0.35 percent to 95,591 units.
According to a 2018 report from CarMax, a nationwide retailer of used cars, Cadillac tends to attract the oldest customer demographic in the automotive market. The median age of a Cadillac buyer is 47.1 year old, followed closely by the 45.6 years old at Buick, and 44.8 years old at Lexus.
Around July 7, 1955, Elvis purchased a pink 1955 Cadillac Fleetwood, which he used for tours before giving it to his mother, Gladys, in 1956. See this gorgeous car in Presley Motors at Elvis Presley's Memphis at Graceland!
Base MSRP: $48,595
The Escalade is Cadillac's flagship, full-size luxury SUV. It's the brand's most expensive and best-selling vehicle, with Cadillac selling nearly $40,000 of them for year. The new version debuted for the 2021 model year.
With rugged, body-on-frame construction, Cadillacs are built to last longer than most other vehicles. According to a study by iSeeCars, Cadillac Escalade ESV is among the top range SUVs that can last for over 200,000 miles. In the study, Cadillac came fourth as the brand with vehicles that last longer on the road.
The manufacturer says that the production continues to increase "to meet strong demand." Cadillac reports 39,135 vehicle deliveries in the United States during the fourth quarter of 2022, which is almost a 75 percent increase year-over-year.
The loss of Cadillac dealerships comes as GM seeks to make most, if not all, of the brand's offerings electric by 2030. The transition to EVs is estimated to cost each Cadillac dealership $200,000 to $500,000, and GM has spent $274 million buying out dealers who aren't ready to make the switch.
What does a luxury car say about you?
Luxury Cars
No surprise here, luxury car owners are often status seekers and more prone to driving longer distances. These owners tend to be older, highly-educated, and generally have a higher income. In psychology, these drivers are considered to be independent, profit-oriented workaholics known as “achievers”.
Whether you are visiting a distant family member or heading to the beach, you cannot beat driving a Cadillac when it comes to going on a road trip.
- 1941 Cadillac Series 62 Convertible.
- 1953 Cadillac Eldorado.
- 1959 Cadillac Coupe De Ville.
- 1976 Cadillac DeVille.
- 2002 Cadillac Escalade.
- 2003 Cadillac CTS.
- 2011 Cadillac CTS-V Sport Wagon.
- 2022 Cadillac CT5-V Blackwing.
A Cadillac can last up to 200,000 miles and more with proper care. Several factors affect a vehicle's ultimate mileage, including age, condition, and driving habits. With proper care and maintenance, a Cadillac typically lasts 200,000 miles.
- 8 1959 Cadillac Eldorado Biarritz.
- 7 1971-1976 Cadillac De Ville.
- 6 1992 Cadillac Seville.
- 5 2001 Cadillac Escalade.
- 4 2003 Cadillac CTS.
- 3 2011 Cadillac CTS-V Sport Wagon.
- 2 2021 Cadillac Escalade.
- 1 2022 Cadillac CT5-V Blackwing.
Cadillac. While Buick and Cadillac are both trusted, well-known brands amongst Billings drivers, the Buick offers a better peace-of-mind Certified Pre-Owned Program and models that offer many similar features for a more cost-effective price.
Reliability. According to the reliability experts at J.D. Power, the Cadillac CTS earned an above-average score for reliability. That tops the A6's reliability, as J.D. Power lists the Audi as below average.
Lexus and Mercedes-Benz are two of the most well-known brands for luxury cars. Nevertheless, Mercedes-Benz reliability can't be duplicated. On the whole, Mercedes-Benz models offer higher performance, unique interior features as standard, and greater efficiency than Lexus models.
Cadillac slipped in the most recent Consumer Reports reliability rankings, coming in 17th place out of 24 competitors, down five positions from the same study last year. As a reminder, CR formulates its reliability score on a zero- to 100-point scale.
Big and bold, the 2023 Cadillac Escalade is the flagship of the brand, a king-of-the-road SUV offering lots of tech and plentiful luxury.
What car is considered a luxury car?
The generally accepted list of luxury brands includes Acura, Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Bugatti, Cadillac, Ferrari, Genesis, Infiniti, Jaguar, Lamborghini, Land Rover, Lexus, Lincoln, Lotus, Maserati, McLaren, Mercedes-Benz, Porsche, Rolls-Royce, Tesla, and Volvo.
Mention Audi, BMW, Cadillac, Infiniti, Lexus, Lincoln and Mercedes-Benz, and most are likely to think of them as luxury brands because of their reputations, how they're marketed, the features they offer and their price ranges.
Cadillac offers the finest in high-end luxury vehicles. But if you want the best of the best, the most expensive Cadillac is either the **Cadillac CTS-V Blackwing or the Cadillac Escalade. The Cadillac CTS-V Blackwing has a starting price of $83,995 which is the highest base price in the Cadillac lineup.
Luxury Cars: Cadillac, Lexus
In psychographic lingo, the “achievers”—profit-oriented workaholics who like being independent—are also likely to drive luxury cars and/or sports cars.
- 2023 Acura Integra. MSRP: As low as $32,495. Pros. ...
- 2022 Mercedes‑Benz A‑Class. MSRP: As low as $35,000. Pros. ...
- 2023 Cadillac CT4. MSRP: As low as $35,790. Pros. ...
- 2023 Audi A3. MSRP: As low as $36,495. Pros. ...
- 2023 BMW 2 Series. MSRP: As low as $38,795. Pros. ...
- 2023 Cadillac CT5. MSRP: As low as $39,590. Pros.
2022 | 2021 | Name |
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1 | 1 | Porsche |
2 | 3 | Louis Vuitton |
3 | 2 | GUCCI |
4 | 4 | Chanel |
In a Cadillac XT5 vs. Lexus RX 350 price comparison, the Lexus RX 350 is more expensive. The Lexus RX 350 starts from $45,220 MSRP3.